Today we have so much more. Consumers have instant property information about property taxes, maps, interior and exterior home photos, videos, podcasts, PDF flyers, brochures, plats and even maps to the home. They can send a link to their friend’s relatives or co-workers to share their find. The message can be picked up on someone’s iPad, smart phone, PC, tablet or laptop in seconds, even if the message is sent to the other side of the world. Amazing isn’t it? What we share virally will have a plethora of information – maybe even some personal information and complete access to addresses. This is good news if it is still your listing.
In most states the only way we can advertise a listing is when we have a contract with the seller to do so. Once the listing agreement expires, or the property is sold…we no longer have the right as licensed real estate agents to leave all that marketing online. It is now a violation of license law if we do so. We must not lose site of the fact that Blogging, websites, and all the new online media we use is still advertising, and as we are licensed real estate in our own jurisdictions, we must comply with all state real estate license laws. Basically, if it is not our listing we cannot advertise it. A stale outdated Blog that offers homes for sale that has already sold or is not longer your listing is a violation of law. You and your broker can be in big trouble!
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